Reset the revenue model
Reworked pricing, discount architecture, bundles and portfolio mix to protect value while lifting AOV and margin.
International advisory · Europe, the US & Latin America
Grow revenue.
Fix the economics.
Build what scales.
I help consumer and e-commerce founders find the constraint behind stalled growth—then work with their team to turn it into a focused commercial plan that improves sales, margin and execution.
Book a Growth Constraint SessionNo preparation required. Leave with 1–3 practical priorities.
€40M+P&L ownership
€5M → €100M+Category growth
15+ marketsInternational scale
12 yearsOperating, not observing
The uncomfortable truth
More activity is rarely the answer.
Growth slows when pricing, product, acquisition, conversion, operations and economics stop working as one system. Teams respond by launching more campaigns, more products and more projects. Complexity rises. Profit does not.
Your business does not need 40 ideas. It needs the right three—in the right order, with owners, economics and a weekly operating rhythm.
Turnaround case · Emma — The Sleep Company
Spain · Country P&LFrom a loss-making country business to profitable growth.
As Country Manager, I owned a €40M+ Spain P&L and a 12-person cross-functional team. The mandate was not “grow at any cost.” It was to restore the commercial engine and make growth economically healthy.
Reported outcome
€3MEBIT improvement
15+ ptsContribution-margin improvement
€1M → €5MAbsolute contribution in 2024
Make marketing accountable
Connected acquisition decisions to contribution, not topline alone, and redirected investment toward profitable demand.
Attack hidden cost
Reconciled operational and finance data, exposed material logistics discrepancies and redesigned ownership around cost control.
Install an operating cadence
Aligned commercial, marketing, operations and customer teams around the same P&L, priorities and decisions.
How I help
Senior thinking. Operator-level involvement.
I work across the commercial system—not inside one channel. The goal is to identify the highest-leverage constraint, make the economics explicit and stay close enough to execution that the plan survives contact with reality.
Growth & profitability
Turn revenue, margin, acquisition and operating costs into one decision model. Find where growth creates—or destroys—value.
- Unit economics & contribution
- Growth constraint diagnosis
- Commercial forecasting
Pricing & commercial architecture
Build the price, promotion, financing, bundle and trade-up logic that converts demand without giving away margin.
- Pricing ladders
- Promotional strategy
- AOV & mix improvement
Product & portfolio
Translate customer needs, brand fit and product economics into a roadmap your team can actually launch and scale.
- Portfolio strategy
- Category roadmaps
- Launch & lifecycle
Commercial operating system
Replace disconnected projects with a weekly cadence of facts, decisions, accountable owners and measurable actions.
- KPI & reporting design
- 90-day growth pipeline
- Team scopes & cadence
Selected operator experience
Different stages. Same discipline.
Each case started with a different visible problem. The work was the same: understand the economics, choose the few moves that matter and build the system to execute them.
€5M → €100M+
Built the playbook to scale Beds across 15+ markets.
Moved from fragmented launches to a repeatable category system spanning insight, product tiers, sourcing, economics, go-to-market and in-market iteration.
ResultA global growth category, a broader non-mattress mix and a product-success organisation built to scale it.
Three-horizon portfolio strategy
Turned opportunity into a sequenced product roadmap.
Connected customer demand, category whitespace, brand right-to-win, product economics and execution complexity—so the next launch was a business decision, not a brainstorm.
OutputA decision-ready US product roadmap across near-, medium- and longer-term growth bets.
Argentina & Brazil
29% → 42%Híbrido share of web mattress GMV
17% → 31%Hero combo share of combo orders
2.7× / 2.2×Sofa units / PC1 with 24-installment offer
Rebuilt the commercial agenda around profitable sales.
Linked pricing, financing, discounts, bundles, trade-up, CRO, CRM and channels to absolute contribution—then converted analysis into a 3–6 month operating pipeline.
AlsoMercado Libre PC1 improved from 20% to 24–25% without losing volume.
Bootstrapped in Germany
€750KNet sales since inception
3 yearsFrom launch to today
€0Loans or follow-on capital
Built a self-sustaining e-commerce brand from a blank page.
Worked from concept through product, sourcing, storefront and growth—using a focused mix of German influencers and Meta while the business funded itself through its own operating cash flow.
ModelFully bootstrapped with founders’ own initial capital and no further capital injections.
Niche commerce
Created the commercial foundation from scratch.
Built the supplier pipeline, authorization process, catalogue, pricing, storefront, content engine and acquisition tests for a specialist international e-commerce concept.
OutcomeFrom idea to a market-ready commercial system designed to learn quickly.
Emma and Ambou figures reflect operating responsibility. Calm figures are observed team outcomes during the advisory period and do not imply sole causality. Bearaby describes delivered strategy work; no realized performance KPI is claimed. Results are context-dependent.
Ways to work together
Start narrow. Earn the right to go deeper.
No giant transformation programme. We begin with the smallest engagement that can create clarity and useful commercial movement.
01Best place to start
Growth & Profitability Diagnostic
A focused assessment of where growth is leaking, which constraints matter and what to do first.
- Commercial and P&L review
- Funnel, product, channel and cost diagnosis
- Prioritized initiatives with impact logic
- Executive readout and 90-day action map
Typical format10 working days
02
90-Day Commercial Reset
Turn the priorities into action alongside your leaders and functional teams.
- Weekly steering and decision cadence
- Pricing, product, marketing and CRO initiatives
- Owners, business cases and success metrics
- Hands-on problem solving when execution stalls
Typical format8–12 weeks
03
Fractional Growth Partner
Senior commercial leadership without adding a full-time executive before the business is ready.
- Founder and leadership-team sparring
- Monthly commercial and P&L steering
- Roadmap, team and partner decisions
- Ongoing accountability for the growth system
Typical formatOngoing cadence
Where this works best
You have traction. But the old playbook has stopped compounding.
Strong fit
- Consumer, e-commerce or omnichannel business
- Real product-market signal and ambition to scale
- Revenue growing faster than clarity or profit
- Founder or CEO ready to expose the real numbers
- Team that wants support—not theatre
Probably not a fit
- You only want more paid-media execution
- You want a deck but not operating change
- You are unwilling to measure contribution
- You expect certainty without experimentation
Who I am
I have sat on your side of the table.
I build, lead and grow consumer businesses at the intersection of brand, product, design, e-commerce and P&L.
Over 12+ years, I have worked across global companies, scale-ups and entrepreneurial businesses in consumer goods, healthcare, sleep and fashion—including General Mills, Heineken, Johnson & Johnson, Emma and ISTO.
I have led cross-functional teams, owned €40M+ P&Ls, managed multimillion-euro marketing investments, launched products and markets, and helped scale e-commerce businesses from €0 to €100M+ in revenue—working across brand, performance marketing, pricing, customer experience, operations and commercial strategy.
Today, as a growth advisor and fractional commercial lead, I help brands grow profitably across markets and channels, make better decisions from their data, and improve their product, pricing and customer experience.
I am especially interested in consumer brands, design, e-commerce and how technology is changing the way businesses are built—and how people discover and buy products. I am always curious about the founders and teams building brands that genuinely improve people’s lives and the world around us.
View my LinkedIn profileJGRJeronimo Garcia del RioMBA, SDA Bocconi · Lisbon / Buenos Aires
Questions founders ask
Before we speak.
Are you a strategist or an operator?
Both—but the operator part is the point. I can frame the problem, build the business case and work with the team through execution. The balance depends on what the company actually needs.
Do you replace our internal team?
No. I help the founder and existing team focus, decide and execute better. When specialist capability is genuinely missing, I can help define what to hire, outsource or build.
Can we start with one problem?
Yes. That is usually the best entry point: a margin decline, stalled conversion, weak product mix, unclear roadmap or commercial team that is busy without creating enough movement.
What happens in the first call?
You bring one meaningful commercial constraint. We examine the evidence, pressure-test likely causes and identify 1–3 next actions. If there is a fit, I will suggest the smallest useful engagement.
Do you guarantee a result?
No serious operator should promise a number without seeing the business. I do promise transparent assumptions, commercially grounded recommendations, direct communication and a bias toward measurable action.
One useful conversation
If growth feels harder than it should, let’s find out why.
Book a 30-Minute Growth Session
No pitch deck. No preparation. Bring one real problem.